3deluxe

The present book offers an overview of 3deluxe's key projects in recent years - in the form of atmospheric impressions. These emotive images imbue what were predominantly temporary projects with a sense of duration - in the medium of print they serve to have an impact beyond the moment of their occurrence. Like the projects themselves, they leave scope for personal associations and interpretations by eschewing didactic or determinative statements.

As a prime example of our work, the book illustrates the coherence of 2D and 3D designs as the basic principle underlying 3deluxe's working method. The graphic layout is structured by the superimposition of two grid levels, enabling intuitive navigation in the fictitious space of the printed product. The length and position of the chapters has been coded using a cross-sectional grid, with the number of characters in each project name visualizing a chapter-specific structure. The combination of the two systems allows grasping content and position of each page. Dividing pages have been inserted between the presentations of the individual projects depicting the coded headline as a spatial transformation. This illustration anticipates the contents of the particular chapter at an additional level of communication and defines an interstice in the time taken to read the book. The resulting fragmented way of reading leads to an individual networking of the particular chapters and to the creation of a personalized event space.