Atomic Ski
One Brand - One Voice
From the piste to the powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward.
Atomic's new design unites all facets of skiing into one strong brand. A specially designed brand typography, repeating design elements, charismatic reduced imagery, modular design grids, and a consistent illustration and pictogram style ensure maximum recognition.
A central element of the new corporate design is the specially developed type-family "Atomic Pro". The unique cut capitals fit perfectly with the "Star" icon.
A recurring design element was created on the basis of the "Atomic" logo. The "Atomic Dash" serves as a typographic separator, an illustrative structure and an omnipresent design element. It is used across all touchpoints, from products to communication.
| Type | Corporate Design, Custom Typeface, Product Graphics |
| Client | Atomic Ski |
| Website | www.atomic.com |
| Video- and Photocredits | Atomic Ski |
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