Duotone Kiteboarding
From Rookie to Global Market Leader
New advanced technologies, progressive design and identity-forming communication.
Our task is to implement this idea of the brand into design. Right from the start in 2004. Such a long-term development only succeeds in close friendly cooperation. With stable structures on both sides and the shared motivation to inspire every kiter to develop further. Not only while doing sports on the water.
Even the most difficult transformation processes, such as renaming North Kiteboarding to Duotone Kiteboarding in 2019, were successfully accompanied.
The heart of the communication is the annual Duotone magazine. In terms of content, it combines all new aspects of brand development and supports visually the brand's emotional benefits. At the same time, it serves as a creative exploration for future developments in the transformative corporate design.
Stay Fresh!
| Type | Visual Identity, Campaign Communication, Product Graphics, Editorial Design |
| Client | DUOTONE |
| Year | 2004 - now |
| Website | www.duotone-sports.com |
| Collaborators | |
| Logo and Corporate Font | HFS Studio |
| Image credits | DUOTONE |
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#truekiteboarding #duotone
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